LATAM Market Entry Checklist
- Pick one country first. Not a region. A launch built for "LATAM" in general is built for nowhere specific.
- Map the 5 institutions that can slow you down before you launch: the relevant regulator, the central bank if applicable, one major university, one industry association, one press gatekeeper.
- Find a local partner before you need one. Waiting until there's a problem to build institutional relationships means you're negotiating from a position of urgency, not trust.
- Localize the message, not just the language. What sounds ambitious in one market can sound reckless in another.
- Budget for relationship building time. Institutional trust in LATAM is built over months, not a single press release.
PR Readiness Scorecard
- Do you have one clear, believable story, or five competing ones? Journalists cover the first, not the second.
- Can your spokesperson answer a hard regulatory question without checking with legal first?
- Do you have relationships with journalists before you need coverage, or are you cold emailing during launch week?
- Is there a crisis response plan, even a one page one, before you're in a crisis?
- Can you name the three outlets whose coverage would actually move the needle for your specific audience?
Event Sponsorship Playbook
- Sell the audience, not the venue. Sponsors renew because of who was in the room, not how the stage looked.
- Give every sponsor a single, measurable outcome to report to their own boss, not a vague "brand visibility" promise.
- Lock in your anchor sponsors before announcing dates publicly. Momentum sells the rest of the packages.
- Follow up within a week of the event with real numbers, not a thank you note. That's what gets the second check signed.
- Treat returning sponsors better than new ones. Loyalty should be visibly worth something, every edition.