LABITCONF is Latin America's largest Bitcoin and blockchain conference. I led PR and marketing across three consecutive editions.
The Challenge
A regional conference competing for attention against global crypto events, needing to grow attendance year over year while keeping sponsor confidence high in a famously volatile industry.
Strategy
I built and sustained a press network across Argentina's economy, finance, and technology media, while running sponsor and speaker management as a single, coordinated operation instead of separate tracks.
Execution
Full PR and marketing strategy per edition, brand activations on site, and direct coordination with sponsors and speakers across each cycle.
Results
- Grew from 9,000 to 12,000 attendees across 3 editions
- 65+ sponsors secured per edition
- Sustained press network across economy, finance, and tech media
Learnings
Sponsors don't renew because of a good pitch deck. They renew because the last edition delivered exactly what was promised, on time, in front of the right audience.