Strategy · Communications · Systems

Strategy, communications, and the systems that actually run them.

Ten years earning credibility for technology companies in Latin America. Today I also build the software that executes it: marketplace integrations, automated operations, and AI systems that run in production, not in a deck.

Sectors
FintechInstitutionsGovernmentsRegulatorsUniversitiesMediaWeb3Retail FintechInstitutionsGovernmentsRegulatorsUniversitiesMediaWeb3Retail
Pablo Cabona Suárez, strategy and communications advisor based in Buenos Aires
Philosophy

Execution is the strategy.

Most advisors stop at the presentation. I don't. Credibility in Latin America is earned in specific rooms, one relationship at a time, not broadcast through a deck.

The same is true of technology. A recommendation you can't ship is an opinion. So I build the thing, watch it run, and fix what breaks.

Read the full approach →

What I do

Three ways in.

AI enablement for teams

Hands-on programs that start from your team's real friction, not a generic curriculum.

Digital channel development

Marketplace API integration, catalog automation and the operations behind a channel that actually sells.

Communications and narrative

Institutional access, press and positioning, run with systems instead of spreadsheets.

Framework
01

Understand

The business, the market, the constraints.

02

Research

Real data on the region, not assumptions.

03

Strategy

A plan built for LATAM, not adapted to it.

04

Build

Hands on, in the room or in the code, until it runs.

05

Measure

What actually happened, not what looked good.

Case Studies
Currently running

Not concepts. Systems in production.

Most advisors show you slides. This is what is live right now, built and maintained by me.

Live · Paying users

Fletta

Motorcycle courier app for Buenos Aires. Couriers get their own booking link and the business runs on paid subscriptions.

Own product
Live · 2026

FlowPay

Cross-chain payment engine driven by natural language. Built at ETHGlobal New York.

Own product
Live · Client work

Digital commerce infrastructure

Marketplace API integration, automated catalog operations and pricing logic for a retail client.

Client work
Running · 2026

Slide Engine

Presentation engine in HTML. Currently powering a five-session AI training program.

Own product
Running daily

Content automation

Publishing pipeline that drafts and ships daily market commentary in a defined voice.

Own product
Running

Conversational agent

WhatsApp assistant with voice transcription and context-aware replies.

Own product
Principles

What I believe

Execution beats presentations

A plan that gets done beats a better plan that doesn't.

Trust compounds

Every relationship either builds on the last one or starts over.

Ship it and watch it run

Anything that only works in a demo doesn't work.

AI accelerates execution

It compresses research and drafts. It doesn't replace judgment.

Relationships outperform campaigns

A campaign ends. A relationship compounds.

Data before opinions

Especially my own.

Contact

Every project gets its own plan.

No packages, no price list. Tell me what you're trying to move and I'll tell you honestly whether I'm the right person for it.

What are you trying to move?

The outcome, not the deliverable.

What's the timeline?

And what happens if it slips.

What have you already tried?

Including what didn't work.